On this day in 1968, The Rolling Stones’ launch party at London’s Queensgate Hotel for “Beggars Banquet” soon degenerates into a near-riot. Waitresses serve food dressed as medieval wenches. During the dessert course, a custard pie fight begins, with most of the pastries aimed at record label execs who vetoed the Stones’ toilet cover art. Brian Jones, about to be fired by the band, delivers a few well-placed pies directly into Mick Jagger’s face.
Here they are on Youtube 35 years later with a live performance of one of the hits from that album, Street Fighting Man: